This is my Communication Design Strategy project as the campaign's aim is to increase blood donation rates.
Blood Donation Anxiety
Swirling graphical elements powerful and positive help to reduce blood donation anxiety. Colours also have powerful impact, the blue and green tones create a relaxing landscape. Caring for others such as premature babies is helpful for the campaign and altruistic, this way we can increase the blood donation rate. White sky shows openness and evokes emphatical behaviour without limits.