Capstone Project
This is my Capstone Project that helps Boroondara Residents to discover themselves through the artform of Dance as Street Festival. This fun and engaging event helps to unite the community and enhance the people's wellbeing.
Dance for Positive Change
Dance for Positive change is my Capstone Project to create a Street Festival for a fictional client to build a brand identity. We want to encourage the residents through the amazing journey of dance to discover themselves through hosting a Street Festival on Dance Worldwide Day (29 of April). I created everything using my own imagination including the music that you hear. The silver logo evokes emotion and choreography and the reaching arms connect to the community and to self-discovery. Dance was the least pursued physical activity in the Boroondara Council area. Below you can see the 30 second video that I made by using Adobe Premier Pro.
VIDEO OF THE CAMPAIGN
STORYBOARD
MOCK UPS OF THE CAMPAIGN
Poster design on Bus- Stop Mockup
Outdoor banner displayed on Mockup
Cosmetic bag Mockup with my design
Dance for Positive Change sport bag design in Mockup
Coffee House Poster for the campaign
