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  • Writer's pictureMargaret Valentin

White Space is not always Easy

Updated: Sep 24, 2022

Sometimes we think the white space is so easy, and we can just place some designer elements onto the page, to enhance our design.





White space is not as easy just like this Design for Production Project..

“WHITE SPACE IS LIKE AIR, IT IS NECESSARY FOR DESIGN TO BREATH "- VOJCIEH ZELENSKI

.”



DESIGN SOMETIMES NOT EASY


When we design it requires problem- solving skills to achieve the aesthetic.


This outcome created my best package design using Pantone Colours, I am proud of it.

In this project we got a blank package without design . They said we can design anything we want. I came up with at least 9 different ideas but still felt I could create something even better. I continuously challenged my limits and imagination as to what should be the final designer outcome.


I remember when I firstly created the logo design a voice was telling me something was still missing . I found my inspiration when I cam up with the idea for creating an exclusive jewellery package design, that was the Jolly Joke. I was always inspired by the craftsmanship of jewellery design, as the smallest details create the magic. . I drew fine lines and in the end a swirling snake shape appeared that brought to life my design. I thought I will show three different designs so each person can find the style that suits them. My three sub brands' names were Timeless, Filigree and Glamour.


I also created an optical illusion effect so each snake wonder's around to find the magic. Some of the forms look like a flowers or butterflies. With The Glamour it's almost looks like the package comes alive with the playful snake appearing from nowhere to bring delight and appreciation for the designer item that is hidden in the package.

.Glamour package design







Filigree package Design




Timeless package design




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